Special Olympics GB is delighted to launch the logo and identity for its National Summer Games 2017 to be held in Sheffield. Our charity is approaching Sheffield businesses for support around all aspects of the National Games.
Local creative agencies, Test Creative and Glue, have come forward and produced the identity and branding for Special Olympics GB’s flagship event held every four years.

Special Olympics GB’s CEO Karen Wallin commented

“It is important to us to work with local companies to bring the Special Olympics National Games to life from within the City.
“With the expertise of Glue and Test Creative, we were delighted with the creativity, energy and support delivered given for what will be a magnificent Special Olympics GB event in one of the country’s foremost sporting cities.”
Tom Barker, Creative Director at Test Creative, said:
“Glue and Test Creative are delighted to have been approached by Special Olympics GB to help devise the Games logo and accompanying website, respectively, for the Sheffield 2017 National Games.
“This is a unique opportunity to work with a fantastic and growing charity over the next two years and to share this special website with all of the patrons, athletes, families and volunteers who will be in attendance at the games and supporting both nationally and internationally.
“The identity, branding and website are great platforms to help not only deliver information about the 2017 Games but to highlight the legacy of this fantastic charity.”

The logo and identity for Special Olympics GB’s National Summer Games Sheffield 2017 form the guises of:
o an uplifted Special Olympics GB athlete – full of confidence, passion, joy, skill and energy
o The logo and Special Olympics National Games identity also resembles a tree with its flourishing leaves – mirroring the city’s green credentials and the growth of Special Olympics GB and its athletes
o This Games identity is demonstrated in an uplifting, vibrant, colourful logo which evokes the spirit, hope and passion which will be demonstrated by Special Olympics GB’s 3,000 athletes heading for Sheffield.

Follow the hashtag #Sheffield17 for more exciting updates about our next National Games!

Athletes Alex Thompson & Niall Guite and the Lord Mayor of Sheffield, Councillor Talib Hussain joined the launch of our Sheffield 2017 Games logo in steel city on Tuesday 26 January.